Decision context
A robust project begins by converting commercial intent into measurable requirements.
Türkiye offers proximity to Europe and established production in apparel, food, machinery and home products. Currency movement, inflation clauses, material origin and supplier financial resilience require active management. Italy requires careful regional and channel prioritisation, especially for design-led, food, beauty and industrial offers.
Prices become comparable only when specifications, responsibilities, delivery terms and evidence are aligned. The buying team should record assumptions before irreversible payment and define which findings trigger a hold or renegotiation.
